AR is the technological application of creating virtual experiences. Such experiences include Pokemon GO, the "Virtual Artist" tool from Sephora, and the Pepsi augmented reality experience. These experiences illustrate what augmented reality is and how it functions.
Although the concept of augmented reality is not entirely novel, the popularity of the mobile game Pokemon GO has increased interest in the technology. In the game, digital pictures and audio are layered on the player's vision of the actual environment. It is similar to seeing through a virtual window and seeing gaming characters superimposed on the actual world. Many consider the app's success to be a moonshot for the future of augmented reality.
Pokemon GO's popularity has expanded the technology's applicability far beyond the traditional gaming industry, despite the fact that many technology companies originally believed it would be utilized for specialized business applications. The game enables architects and designers to observe their completed building projects in real time without physically visiting the site.
Some companies have exploited the Pokemon GO application to increase sales. Char's Pizza in Brooklyn, for instance, has introduced a Pokemon Go-themed lure that offers free pizza to Pokémon with the name Char. It is a developing trend to employ augmented reality to attract customers to a particular site.
This type of application requires a camera, but the technology is not yet ideal. Rather, it combines video and location data to enhance the augmented reality experience. The location of an object, such as a tree, might enhance the gameplay. For instance, players can superimpose digital objects onto the real environment to determine which ones are closest.
The Sephora "Virtual Artist" function allows users to virtually test on goods such as lipsticks and eyeshadows. The application also allows users to create and share their own makeup tutorials. You may also read product ratings and reviews and see how a product appears on others.
Sephora has previously experimented with augmented reality. This function employs a front-facing camera to imitate the appearance of makeup on a user's face. The virtual products can be linked with tools for real world application. This technology has been extremely successful for Sephora, and other luxury firms are beginning to use it. The Beauty Box boutiques of Burberry are also investigating cosmetics-based augmented reality experiences.
The "Virtual Artist" by Sephora, a new cosmetics-trying tool, has become one of the most innovative uses of augmented reality. The augmented reality-powered gizmo has replaced the company's popular makeup testers and enables users to try on several hues from the comfort of their own homes. This solution has helped the business raise its conversion rate by 600% and decrease refunds. Although augmented reality is still a relatively new technology, the "Virtual Artist" tool from Sephora has the potential to transform the cosmetics industry.
Augmented reality is an intriguing new method to discover and learn about products. As beauty firms continue to incorporate new technologies and innovative goods to better the customer experience, the shopping experience for consumers will continue to be enhanced. Since its inception, the "Virtual Artist" tool by Sephora has had 8.5 million visitors.
Pepsi developed an Augmented Reality experience for its Pepsi Max ad campaign. The purpose of the interactive experience was to offer consumers with a memorable experience. In addition to providing consumers with the opportunity to participate with the brand, consumers also received a bottle of Pepsi Max bearing a photo of themselves.
Pepsi has sponsored the Super Bowl halftime show for the past ten years, and this year's performance will be the most immersive of all time. During the game, the immersive experience will attract tens of thousands of fans to SoFi Stadium and hundreds of millions of people abroad. This year, a limited number of fans can purchase the Pepsi Super Bowl LV Halftime Show Ultra Pass with augmented reality.
The campaign was a success, generating over 8 million YouTube views and reaching over 390 million individuals. In addition to media coverage, the campaign was featured on CNN and BBC Click. Pepsi's augmented reality experience is an excellent illustration of how to engage people through this developing digital platform.